Mariam Ayman (347638)

  CREATIVE BRAND STRATEGY - TASK 1 - CASE STUDY & CAMPAIGN PROPOSAL  Creative Brand Strategy 30/8/2023 - 20/9/2023 (Week 1 - Week  4) Mariam Ayman Mohamed Abouelala (0347638) MKT 62504 Creative Brand Strategy  / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1: Case Study & Campaign Proposal  INSTRUCTIONS <iframe src="https://drive.google.com/file/d/1KXSFMM5BIuhbA5FEld3UP-pHVrKGf-oq/preview" width="640" height="480" allow="autoplay"></iframe> LECTURES Week 01: Class Lecture Ms. Lilian reviewed the MIB with us in our first class and briefed us on the responsibilities we will have for the following semester. She also gave us a briefing on Tasks 01 and 02, which we were supposed to do right away.  Every Tuesday we have class from 8am with Mrs. Lilian. You will discover brand strategy in this course. more conceptually based creativity is involved. One-half of this module is spent conceptualising a brand...