TYPOGRAPHY TASK 3(B) - TYPE DESIGN & COMMUNICATION

June 18, 2021

11/6/2021 - 24/6/2021 (Week 11 - Week 12)

Mariam Ayman Mohamed Abouelala (0347638)

Bachelors of Design (Hons) in Creative Media / Taylor's University

Task 3B/ Type Design & Communication

LECTURES

Lecture Notes

Week 11 (11/6/2021)

Mr Vinod during this class gave feedback on our black and white compositions of our greeting stickers designs , So Mr Vinod showed us his own sticker that he created and the effects he used. He rated himself maybe B- Or B .

Week 12 (18/6/2021)

This week our progress of our designs adding colours to our stickers, so the feedbacks given was mainly about crafting , compositions and colouring.

INSTRUCTIONS

Task 3A: Type Design & Communication

Week 10

For the new tax 3B it's all about creating telegram sticker that expresses a greeting .

I chose 'EID ADHA MUBARAK' as it's used every year in the Eidu al adha and this is the upcoming festival which is in July .

The first step in this task is to sketch / design black and white composition that express the greeting typographically , The rules is to to use only minor graphical elements are allowed.

So I started by doing two rough sketches for the sticker idea

Figure 1: sticker sketches of Eid Adha Mubarak (8/6/2021)

Then I started to digitalising my both ideas

Figure 2: First trial sketch (9/6/2021)

Figure 3: second trial sketch (9/6/2021)

This is my result for the first two designs, I tried to create something simple and to insert Taylor's Logo as part from the design .

For the first design I drew the sheep it was very hard but I tried to made it look nice as much as I can .

Week 11

During this week I received feedback about my two designs , So the feedback is the choice of the font that I chose for the design is not really reflecting the celebration , its better to look at font as ITC Garamond or any serif type face has a bolder weight , that might reflect the celebration the islamic festival .

So different choice of font should be considered , and not to use the Taylor's logo as KNIFE

so its better to take it off

Sheep nicely drawn but sadly its too illustrative , so its better to use letterform that maybe indicate sheep or give the sheep shape or indicate sheep , trying not to put graphical/object element that became central to the design.

So I started to think of another design with taking the feedback into consideration

I started by doing another design but it was so bad I'm not really satisfied with it by any mean

Figure 4: third trial before applying colours (10/6/2021)

Figure 5: fourth trial after applying colours (10/6/2021)

Week 12

I received feedback this week about the design that the spaces are not maintained correctly , and also E not easily read , so The overall design not okay so I decided to watch tutorials on Youtube to advance my ideas , More inspiration to come up with great sticker

So those are my progress after Week 12 .

Figure 6: Fifth Design with better idea (19/6/2021)

Figure 7: sixth Design with better idea (19/6/2021)

Figure 8: seventh Design with better idea (19/6/2021)

Figure 9: Three Designs together (19/6/2021)

Figure 10: 8th Design idea (19/6/2021)

Mr Shamsul Chose 8th Design , But he told me Choose one graphical element don't use both .

And Sheep Need to be more simplifeid

I came up with five different ideas

Figure 11: 1st & 2nd Idea (19/6/2021)

Figure 12: 3rd Idea (19/6/2021)

Figure 13: 4tht & 5th Idea (19/6/2021)

For me I like Design #5 the most because I feel like it's balanced and more simple .

Mr Shamsul Feedback about fifth design :

- Nice , Really works

- Add Colour

- Add outline

Figure 14: Design Chose by lecturer (19/6/2021)

Figure 15: I removed one of the slashes between Al- Adha (19/6/2021)

Then I started to add colour variations with sticking to Islamic colours.

Figure 16: After applying red colour mixed with beige colour (20/6/2021)

Figure 17: After applying blue colour mixed with beige colour (20/6/2021)

Figure 18: After applying Green colour mixed with yellow colour (20/6/2021)

Figure 19: The Final Colour Chosen by Mr Shamsul (20/6/2021)

Figure 20: Final submission of my black & white composition in PDF(25/6/2021)

Figure 21: Final submission of my black & white Sticker in PNG (25/6/2021)

Figure 22: Final submission of my coloured sticker in PNG (25/6/2021)

Figure 23: Final submission of my coloured sticker in PDF (25/6/2021)

Figure 24: Final submission of my coloured & black and white sticker in PDF (25/6/2021)

Figure 25: Testing the sticker for actual use on telegram (25/6/2021)

Figure 26: Testing the sticker with dark mode for actual use on telegram (25/6/2021)

Figure 27: First feedback I have got from my brother (25/6/2021)

FEEDBACK

Week 11

General Feedback: Need to Develop more ideas with improvements

Specific Feedback: So the feedback is the choice of the font that I chose for the design is not really reflecting the celebration , its better to look at font as ITC Garamond or any serif type face has a bolder weight , that might reflect the celebration the islamic festival .

So different choice of font should be considered , and not to use the Taylor's logo as KNIFE

so its better to take it off

Week 12

General Feedback: Spaces not done correctly

Specific Feedback: That the spaces are not maintained correctly , and also E not easily read , so The overall design not okay

Week 13

General Feedback: Good Job

Specific Feedback: Me & Mr Shamsul Are glad for my sticker outcome

REFLECTIONS

Week 10

Experience

At the begging this task was stressful for me , because I wouldn't knew if I'm doing right or wrong because I tried to make it simple as much as I can and in the same time to express the festival .

Observation

I observed that for this task after receiving the feedback I knew what I did right and what I did wrong so the feedback really helped me in re developing more ideas

Findings

I found that the feedback is really important for me as it made me to start on the right path I knew what is wrong what is right so yeah I really learn from the feedback

Week 11

Experience

The experience of this week not good at all as my designs is not good enough at all and they're not expressing the the festival which is "EID ADHA MUBARAK"

Observation

I observed that this week I'm not really productive person as my mind lacking of ideas , but the feedback gave me a push to be more creative and to re-create more and more designs

Findings

I found that youtube tutorials really helped me a lot in making my telegram sticker to be better than what I have did before even Mr Shamsul liked my progress

Week 12

Experience

I really enjoyed this task , Its very challenging as I designed a lot of designs till I reached the last one so it was very stressed for me as I wanted to create a good sticker to be proud of myself

Observation

I observed that for this task I made a lot of designs to reach the last design so I took a lot of time and effort but I'm now satisfied with my outcome

I really had challenging time choosing the colour scheme .

Findings

I found that everything in the begging is hard but then when you got used to it , it became easier than how you began .

Everything takes time , effort , a lot of trials and errors like what happened to me during this task

This book clearly explains how elements of typography can be used in order to come up with good designs. What are the rules you shouldn’t break. In addition to it has a good illustrations for every method or element to easily deliver the information. I would highly recommend this book to my classmates or anyone interested in learning the fundamentals of typography

A good typeface is a system of thoughtfully conceived and constructed characters working together as words, lines and paragraphs It is highly readable, with good counter-spaces built in and around the characters.

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Mariam Ayman (347638)