TYPOGRAPHY TASK 2 - TYPOGRAPHIC EXPLORATION & COMMUNICATION

TYPOGRAPHY TASK 2 - Typographic exploration & communication

May 4, 2021

7/5/2021 - 20/5/2021 (Week 6 - Week 7)

Mariam Ayman Mohamed Abouelala (0347638)

Bachelors of Design (Hons) in Creative Media / Taylor's University

Task 2

LECTURES

Lecture Notes

Week 6 (7/5/2021)

Today we met our two lecturers Mr.Vinod and Mr. Shamsul.

During week 6 Mr Vinod used to separate us into breakout rooms as usual to give our feedbacks to each other . Before this he explained to us what questions we should to ask to each other regarding type expression and text formatting .

Regarding type expression Questions:

1. Do the expressions math the meaning of the words ?

2. Are the expression well crafted (crafting / Lines/ Shapes) ?

Regarding text formatting:

1. Is kerning and tracking appropriately done?

2. Does the font size correspond to the line length , leading & paragraph spacing ?

3. Is the alignment choice conducive to reading ?

4. Ragging controlled well?

5. Cross alignment been established using base-line grids ?

6. Are widows and orphans present ?

Week 7 (14/5/2021)

This is public holiday so No class conducted during this week .

At this week Mr Vinod decided to arrange a very short meeting for those of us that have concern with our work , We were asked to watch Tuesday's class recording to be instructed on upcoming TASK 3A.

INSTRUCTIONS

Task 2: Typographic Exploration and communication

Week 5

For the second task , we were asked to combine both the Task 1 exercises together with what we have learnt till now, so the Headline in the editorial spread should should involve type expression , while the body text is a text formatting layout.

Mt Vinod gave us 3 editorial text options. The one I chose is "The Impact of Bauhaus on modern culture"

Figure 1: Headline cover sketches based on "bauhaus" (3/5/2021)

Figure 2: More headline cover sketches based on "bauhaus" (3/5/2021)

Figure 3: More headline cover sketches based on "bauhaus" (3/5/2021)

So my idea here to express the word 'bauhaus' , after I did research about bauhaus , I decided to make it representing bauhaus as much as I can by choosing Triangle and Circle and also the black line it's something like to represent the buildings .

Figure 4: 1st sketch after digitalising "bauhaus" (4/5/2021)

Figure 5: 2nd sketch after digitalising "bauhaus" (4/5/2021)

Figure 6: 3rd sketch after digitalising "bauhaus" (4/5/2021)

Figure 7: 4th sketch after digitalising "bauhaus" (4/5/2021)

Figure 8: 4th sketch after digitalising "bauhaus" (4/5/2021)

Figure 9: Process of arranging my text formatting layout (6/5/2021)

Figure 10: Process of arranging my text formatting layout (6/5/2021)

Figure 11: Process of arranging my text formatting layout (6/5/2021)

Figure 12: Process of arranging my text formatting layout (6/5/2021)

Figure 13: Process of arranging my text formatting layout (6/5/2021)

Figure 14: Process of arranging my text formatting layout (6/5/2021)

Figure 15: Process of arranging my text formatting layout (6/5/2021)

Figure 16: Process of arranging my text formatting layout (6/5/2021)

Figure 17: final outcome of text formatting layout design 1 (8/5/2021)

Figure 18: final outcome of text formatting layout design 2 (8/5/2021)

Figure 19: final outcome of text formatting layout design 3 (8/5/2021)

Figure 20: Final attempt to editorial spread (8/5/2021)

Then Mr Shamsul feedback about my work :

The format for the document is wrong. Please check the size again. And when convert it into PDF, it must be facing pages because two pages must be side by side

So it should be 200mm x 200mm . So I realised that I did a mistake So I

did it one more time with the correct size , and He Chose Layout Design 1 , because design layout 3 he said that The expression is too slanted and it gives a weird expression.

Figure 21:Progress after the feedback with corrections

Figure 22: Final Submission of my editorial design (11/6/2021)

FEEDBACK

Week 6

General Feedback: The format for the document is wrong. Please check the size again. And when convert it into PDF, it must be facing pages because two pages must be side by side

Specific Feedback: It looks okay but need some improvements

Week 7

General Feedback: None given to me

Specific Feedback: After the improvements its looks way better and after choosing the layout as well.

REFLECTIONS

Week 6

Experience

At this week I got many feedbacks from peers and lecturer as well and I gained more knowledge as the questions that sir asked during the class it helped me a lot especially when taking notes

Observation

So I noticed that its really very important to take notes and to focus at the class because at some point you realise that you did wrong work .

Findings

I was so confused during the process but it was so interesting at the same time because I started from the scratch at indesign so it was very challenging for me but I'm proud of myself now .

Week 7

Experience

Since we didn't have class at this week and we only asked to watch Tuesday's class recording for task 3A so we have flexibilty in time to watch anytime and this is the best part because I'm not going to wake up 3 am .

Observation

I observed that this week is very hard because simple I realised that I did very bad mistake that lead me to redo the task from the begging and to start at task 3A at the same time , but I managed it well .

Findings

I found for this task I had more than 1 design , and I found it so hard to decide what design I should go with , and I did all of them and I liked one the most but Mr Shamsul didn't like it so I have to follow his guidance and rules because he of course has better wide perspective than me so I submitted that one and I'm totally satisfied with that.