DESIGN PRINCIPLES - WEEK 5: SYMBOL, IMAGE & WORD
DESIGN PRINCIPLEs - WEEK 5
29, April 2021
Mariam Ayman Mohamed 0347638 BDCM
Design Principles - Ms. Maria
Week 5 Exercise - Symbol, Image & Word
LECTURES
Lectures notes
Week 5 - Symbol, Image & Word
During this week we learned about Symbol , Imagery and words (Typography)
Symbol
So let's start with the symbol , basically A symbol can be an object, shape, sign, or character used to represent something else. (vocabulary.com).
In Design wise the symbol role is to provide or convey information, equivalent to one or more sentences of text, or even a whole story. There are 3 parts of graphic symbols .
1-Pictorial Symbols.
2-Abstract Symbols.
3-Arbitrary Symbols
The breakdown of different types of symbols shown in the figure below;
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| Figure 2 Pictorial Symbols |
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| Figure 3 Abstract Symbols |
Many of them based on geometric shapes and colours.
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| Figure 4 Arbitrary Symbol |
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| Figure 5 Arbitrary Symbol |
Imagery
Imagery is a vital part of design , be it print or digital .
Users and viewers are able to relate to a concept or a brand if the right images are used in a work of design that's why its very important to use suitable images when it comes to designing
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| Figure 6 Imagery example |
Typography
Typography is the design and arrangement of text to convey a message or concept.
Successful use of typography will result in visual hierarchy and balance in a work of design.
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| Figure 7 Good typography with image example |
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| Figure 8 Good typography with image example |
INSTRUCTIONS
Exercises: Symbols, Imagery & Typography
1- We're asked to Design an arbitrary symbol and write a 20-to 50-word rationale for your final design. You can use any medium of your choice.
2- And to Create a design that has a combination of imagery and typography. You can use any medium of your choice. If you are using photographs, they must be of your own.
Arbitrary Symbol
Visual Research
I was thinking to design something that is related to the pandemic ( Covid-19 ) ,
Because simply Covid-19 has upended societies and dramatically altered everyday life across the globe.
I was thinking to design something related to the vaccination and the importance of wearing the masks.
So When someone is vaccinated, they are very likely to be protected against the targeted disease, so that's the aim of the symbol .
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| Figure 11 Vaccine Protection |
Vaccinating and wearing the masks not only protects yourself, but also protects those in the community with you. If you are able to, get vaccinated.
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| Figure 12 Process of idea design 1 development |
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| Figure 13 Final outcome idea design 1 |
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| Figure 14 Process of idea design 2 development |
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| Figure 15 Final outcome idea design 2 |
Feedback 1
Miss Maria told me "The arbitrary usually based on geometrical shape. The symbol shows above these are pictorial symbol"
So I started to follow Miss Maria's instructions and feedback to do another Arbitrary symbol following the feedback given by her
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| Figure 16 Process for design 1 during creation of arbitrary symbol |
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| Figure 17 Process for design 1 during creation of arbitrary symbol |
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As I wanted say in this design by vaccination and wearing your mask you will protect yourself.
I used the mask here to represent the mask and the shield as well as It has the same shield shape so you gonna be protected by mask (its like shield) for protection and the wings here representing the peace , so you will be living peaceful life if you got the vaccine.
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| Figure 19 Process for design 1 during creation of arbitrary symbol |
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| Figure 20 Process for design 1 during creation of arbitrary symbol |
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This is my Final arbitrary symbol design 2nd outcome for this exercise ,
As I wanted say in this design by vaccination you will shield yourself.
I used shield here to represent protection by vaccination and the wings here representing the peace , so you will be living peaceful life if you got the vaccine.
Feedback 2
Miss Maria liked Design 1 more , and she told me design 1 can represent both shield and mask.
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| Figure 22 Chosen Design |
Extra work did in this exercise.
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| Figure 23 Vegetarian sign |
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| Figure 24 Vegetarian sign |
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| Figure 25 Vegetarian sign |
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| Figure 26 Vegetarian sign |
Combination of Imagery and Typography
Visual Research
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| Figure 27 inspiration |
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| Figure 28 inspiration |
Idea Exploration
I Really like photographing , so I have a lot of pictures taken by me in my country , so I decided to share with Miss Maria the pictures taken by me
I decided to use most popular places that represent my country "Egypt" and to use the typography part and to write "Misr" but in arabic as arabic my first language here in Egypt
After sharing pictures with Miss Maria , we chose picture of Mosque famous in Egypt.
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| Figure 29 chosen photo taken by me |
Feedback 1
Very good images and Miss Maria told me that I have talent in photography and I'm very glad with that feedback.
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| Figure 30 Progress while doing the typography |
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| Figure 31 Final outcome design typography 1 |
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| Figure 32 Final outcome design typography 1 |
Feedback 2
Miss Maria Chose Design 1 "Black text"
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| Figure33 Final outcome design with further edits |
This is my Final Design Outcome, I used photoshop and some edits on my mobile .
Final Artworks
Arbitrary Symbol
Figure 34 PDF Final Artwork- Rationale
Imagery & Typography
Figure 35 PDF Final Artwork; Misr text
Feedback
Overall Miss Maria Liked My work and my effort .
Reflection
I really enjoyed this assignment a lot due to the photography part , it was quite hard for the symbol as you have to come up with idea that doesn't exist and this is so hard now a days as everything now well updated so the hardest part is the creativity part .
For me it was very good learning experience and process as it was my first time to understand the signs and the types as well .
Miss Maria is really very lovely and helpful , she kept explaining for me many times to produce better work.
I'm excited for the next exercise!!
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