Mariam Ayman (347638)

  BRAND CORPORATE IDENTITY: FINAL COMPILATION MKT62404 Brand Corporate Identity /( 05/04/2023 - 30/06/2023) -    (Week 1  - Week 13 ) Mariam Ayman Mohamed Abouelala (0347638) MKT62404 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University Final Compilation CONTENTS  Task 1: Breaking Brand  Task 2: Research, Analysis & Logo  Task 3: Positioning & Identity  Task 4: Brand Guideline INSTRUCTIONS FINAL SUBMISSION  Task 1:  Breaking Brand   (05/04/2023 - 19/04/2023) (Week 1 - Week 3) Fig 1 Breaking Brand Final Submission  Task 2: Logo (05/04/2023 - 12/05/2023) (Week 1 - Week 6) Task 2 (A): Research & Analysis  Fig 2 Research & Analysis Final Submission   Task 2 (B): Logo Fig 3 Logo Final Submission   Fig 4 GIF Final Submission   Task 3: Positioning & Identity  (17/05/2023 - 08/06/2023) (Week 6 - Week 10) The positioning Slides file is too big so H...

  MKT62404 Brand Corporate Identity   (Week 7 - Week 10) Mariam Ayman Mohamed Abouelala (0347638) MKT62404 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 3: Positioning & Identity  INSTRUCTIONS PROJECT  Task 3: Positioning & Identity  To find the inspiration I needed for the applications of my brand, I searched through several references on Pinterest. To have a better understanding of how other designers had approached the challenge in the past, I decided to base the designs of my collaterals and environment more closely on those utilized in existing jewelry stores. Figure 1 Pinterest Inspirations So then I started to proceed with my first trial of work. Design Application Stationary Collaterals Digital Presence Figure 2 Design Application First Trial PDF Then the next class I got feedback from Ms Lilian according to my work saying; Letterhead: Must have 2 versions  - one with the letter inside...

  BRAND CORPORATE IDENTITY: TASK 2 - LOGO MKT62404 Brand Corporate Identity /   (Week 3  - Week 9) Mariam Ayman Mohamed Abouelala (0347638) MKT62404 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 2: Logo INSTRUCTIONS LECTURES Lecture 4: Brand Ideals Week 4 The topic of the presentation today was brand ideals, which relate to a company's or brand's higher purpose that extends beyond the services or goods they offer and describes why the brand exists as well as the kind of impact it aspires to have on society. The lecture slides are presented below: A brand ideal is a company's or organization's higher purpose, one that extends beyond the goods and services they promote. The brand's vision serves as its motivation for existing and existing. It has a bigger objective. The ideal leadership team would have a common goal. Without this, reaching the intended market would be challenging. A process is an ideal. Brand val...