BRAND CORPORATE IDENTITY: TASK 4 - EBOOK
MKT62404 Brand Corporate Identity
(Week 10 - Week 14)
Mariam Ayman Mohamed Abouelala (0347638)
MKT62404 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 4: Ebook
INSTRUCTIONS
In this task, we need to create a simple brand guideline with the inclusion of interactions. This includes the content of the brand, visual guide, and applications.
Task 4 - Brand Guideline
I started to open Pinterest to have some visual references.
Here are some references.
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Fig 1 Reference 1
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Fig 2 Reference 2
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Fig 3 Reference 3
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Fig 4 Reference 4
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I started by looking up inspirations and layouts that resembled what I wanted my brand guidelines to look like. I then went on to begin designing my layout. Following are photographs of the progression.
Fig 5 First trial PDF
The first attempt of Chosen grid option
Fig 10 first attempt of the grid of option
Then I took feedback from miss Lilian and Mr Vinod, The common comment was that the signature of the brand was not there so I started to work on it more
Fig 11 second attempt option
And here is the grids of the 2nd attempt
Fig 12 second attempt of the grid option
Then I wasn't satisfied and I felt I need to work more.
Third Attempt Brand Guidelines
Fig 13 Third attempt
Fig 14 Third attempt grid option
Then after showing to Ms Lilian I have got the following feedback from her .
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| Fig 15 Ms. Lilian feedback |
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| Fig 16 Ms. Lilian feedback |
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| Fig 17 Ms. Lilian feedback |
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| Fig 18 Ms. Lilian feedback |
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| Fig 19 Ms. Lilian feedback |
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| Fig 20 Ms. Lilian feedback |
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| Fig 21 Ms. Lilian feedback |
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| Fig 22 Ms. Lilian feedback |
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| Fig 23 Ms. Lilian feedback |
This is the feedback I got from her, so i started to worrk again with fast progress.
Final Submission
Fig 24 Final Submission PDF
Fig 25 Final Submission PDF
Fig 26 Final Submission PDF
Fig 27 Final Submission PDF
Final Brand Guideline (jpg)
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The file is best viewed after downloading the link below & open it on the browser.
| Fig 70 Final Submission Interactive PDF |
FEEDBACK
Lecturer Feedback 1 :
- Reduce the words inside the brand guideline. Use keywords
- No block of text breaks it out .
- Leading is very tight, and point size and leading changed it should be consistent
- No need for columns
- Try to find a place for navigation.
- Navigation has to shift over.
- I like the design, The hierarchy
- The layout doesn't feel that its mariam's design
- Use your brand colours introduce the black and gold
- I need to feel the gut feeling of your brand
- Aspects of the brand you should introduce but be careful not to be overdone
- Very consistent and have good space
- Avoid being bored with the design, make it more interesting.
- Typography shouldn't have a landing page
Lecturer Feedback 2 :
- No more lorem ipsum at this point, please put in some copy
- Only three main chapters here, brand profile, logo system, and applications. You may include subcategories under the main chapters.
- Either one line spacing or indentation to each paragraph. Look into your orphans and make sure to tidy them up.
- Remove colons. You have already distinguished the subheadings to the body copy by using the bold family of the typeface.
- After this page there are other frameworks of the logo to be covered, such as logo space rationalisation, clear space, minimum size, etc. Please refer back to task 2 and follow that sequence. Alternatively, check your MIB brief.
- 03-06 landing pages, are not needed, they are sub-sections of the same chapter of the Logo System
- This whole sub-sections Typography does not make sense, both your primary and secondary typefaces are the same. On this page, it is different.
- Please layout one application per page. Don't cramp too much application together.
- Missing environmental graphics
- This is not a slide, the back cover should contain some company information and a button (brand logo) that will bring the audience back to the cover.
- There is no navigation throughout, you need a navigation system so that audiences can navigate to other chapters while experiencing the brand guideline. Also, are your contents clickable at this point? Do make sure they are as your brief requires an ebook. The final submission is a pdf interactive file that can be navigable. No print version is needed.
REFLECTION
Experiences
That this work is a combined task with Publishing design and Brand Corporate Identity made me happy. It significantly reduced our workload. I am also happy that the information required and supplied for this assignment had already been completed previously, leaving us with only the task of choosing a layout and creating the navigation bar. Since the semester was almost over, completing this task was generally relatively manageable. Another challenging aspect was having to develop a special navigating system, which, despite my best efforts, I was unable to do. Nevertheless, I was quite pleased with how my brand guidelines turned out and I'm proud of my own work.
Observation
In order to ensure that I established a brand guideline that I was happy with, observation was a crucial strategy. Without inspiration, I believe my brand guidelines would have been total nonsense. I firmly believe that using observation to elevate my design and adding elements that other designers have done well into my own design has given me a nice-looking brand guideline.
Findings
Making a brand guideline may seem easy, but in my experience, that is not the case. There must be numerous attempts and errors to create a reliable layout with appropriate flow. I also discovered that you need to have a thorough understanding of the brand in order to develop a brand guideline.
FURTHER READING
I was able to comprehend the purpose of having a brand guideline and what to include (goal, vision, target audience, values, etc.) after reading the article.
The Article also discussed the specifics to include, which served as a helpful reminder of how to keep developing the brand's identity while adhering to the rules.
The recommendation to frequently check in on the brand was included at the article's conclusion. Knowing that despite the expansion of my brand, I can still care for and develop the identity if necessary was incredibly gratifying.
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| Fig 71 How to Create a brand style guide |
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| Fig 72 How to create a brand style guide |
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