PUBLISHING DESIGN - TASK 3(B) / EBOOK

PUBLISHING DESIGN - TASK 3(B) / EBOOK

12/6/2023 - 3/7/2023 (Week 9 - Week 13)

Mariam Ayman Mohamed / 0347638
Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 3(B) / EBook

LECTURES

All lectures and recordings completed in

Publishing Design - Exercises

INSTRUCTIONS

TASK 3B BRAND GUIDELINES

This task is a collaboration project with our Brand Corporate Identity module. We are to come out with out brand guidelines for this task

A Brand guideline is different from a corporate identity system, it is much more simpler than Corporate Identity System.

Things to include

   - 1st chapter, profile of our brand (brand positioning etc)
   - 2nd chapter, everything to do with logo
   - 3rd chapter, how we apply our brand identity to various applications

PROGRESS

I started to open Pinterest to have some visual references.

Here are some references.

Fig 1 Reference 1

Fig 2 Reference 2

I started by looking up inspirations and layouts that resembled what I wanted my brand guidelines to look like. I then went on to begin designing my layout.

Attempt #1

Fig 3 First trial PDF

The first attempt at Chosen grid option

Fig 4 The first attempt at Chosen grid option

progression images.

Fig 5 Progress screenshot

Fig 6 Progress screenshot

Fig 7 Progress screenshot

Fig 8 Progress screenshot

The frequent complaint was that the signature of the brand was missing, so I decided to work on it further. After that, I solicited input from Miss Lilian and Mr. Vinod. Their comments were similar in type.

Attempt 2

Fig 9 second attempt option

And here is the grids of the 2nd attempt

Fig 9 Second attempt grids option

After that, I found that I was unsatisfied, and I believed that I need further effort.

Third Attempt Brand Guidelines

Fig 10 Third attempt

Fig 11 Third attempt grid option

Then after showing it to Ms Lilian, I got the following feedback from her.

Fig 12 Ms. Lilian feedback

Fig 13 Ms. Lilian feedback

Fig 14 Ms. Lilian feedback

Fig 15Ms. Lilian feedback

Fig 16 Ms. Lilian feedback

Fig 17 Ms. Lilian feedback

Fig 18 Ms. Lilian feedback

Fig 19 Ms. Lilian feedback

Fig 20 Ms. Lilian feedback

This was the feedback that I received from her, so I went back to work and made significant headway very quickly.

Final Submission

Fig 21 Final Submission PDF

Fig 22 Final grid Submission PDF

Fig 23 Final Submission PDF Grids

Fig 24 Final Submission PDF Thumbnails

Fig 24 Final Submission thumbnail JPEG

Fig 25 Final Submission thumbnail JPEG

Fig 26 Final Submission thumbnail JPEG

Fig 27 Final Submission thumbnail JPEG

Fig 28 Final Submission thumbnail with grids visible PDF

Fig 29 Final Submission thumbnail with grids visible JPEG

Fig 30 Final Submission thumbnail with grids visible JPEG

Fig 31 Final Submission thumbnail with grids visible JPEG

Fig 32 Final Submission thumbnail with grids visible JPEG

Final Brand Guideline (JPEG)

Fig 32 Final Submission Brand Guideline, JPEG

Fig 33 Final Submission Brand Guideline, JPEG

Fig 34 Final Submission Brand Guideline, JPEG

Fig 35 Final Submission Brand Guideline, JPEG

Fig 36 Final Submission Brand Guideline, JPEG

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Fig 38 Final Submission Brand Guideline, JPEG

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Fig 40 Final Submission Brand Guideline, JPEG

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Fig 42 Final Submission Brand Guideline, JPEG

Fig 43 Final Submission Brand Guideline, JPEG

Fig 44 Final Submission Brand Guideline, JPEG

Fig 45 Final Submission Brand Guideline, JPEG

Fig 46 Final Submission Brand Guideline, JPEG

Fig 47 Final Submission Brand Guideline, JPEG

Fig 48 Final Submission Brand Guideline, JPEG

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Fig 50 Final Submission Brand Guideline, JPEG

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Fig 52 Final Submission Brand Guideline, JPEG

Fig 53 Final Submission Brand Guideline, JPEG

Fig 54 Final Submission Brand Guideline, JPEG

Fig 55 Final Submission Brand Guideline, JPEG

Fig 56 Final Submission Brand Guideline, JPEG

Fig 57 Final Submission Brand Guideline, JPEG

Fig 58 Final Submission Brand Guideline, JPEG

Fig 59 Final Submission Brand Guideline, JPEG

Fig 60 Final Submission Brand Guideline, JPEG

Fig 61 Final Submission Brand Guideline, JPEG

Fig 62 Final Submission Brand Guideline, JPEG

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Fig 65 Final Submission Brand Guideline, JPEG

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Fig 70 Final Submission Brand Guideline, JPEG

Fig 71 Final Submission Brand Guideline, JPEG

Fig 72 Final Submission Brand Guideline, JPEG

Fig 73 Final Submission Brand Guideline, JPEG

The file is best viewed after downloading the link below & open it on the browser.

Link: https://drive.google.com/file/d/1xbtdCR9abKoO2OkdpivEB8O3SyMMRXwf/view?usp=sharing

Fig 74 Final Submission Interactive PDF

Youtube Submission

Fig 75 Youtube submission, showing navigation

Link : https://youtu.be/ctMQqvAbXqE

FEEDBACK

Lecturer Feedback 1 :

- Reduce the words inside the brand guideline. Use keywords

- No block of text breaks it out .

- Leading is very tight, and point size and leading changed it should be consistent

- No need for columns

- Try to find a place for navigation.

- Navigation has to shift over.

- I like the design, The hierarchy

- The layout doesn't feel that its mariam's design

- Use your brand colours introduce the black and gold

- I need to feel the gut feeling of your brand

- Aspects of the brand you should introduce but be careful not to be overdone

- Very consistent and have good space

- Avoid being bored with the design, make it more interesting.

- Typography shouldn't have a landing page

Lecturer Feedback 2 :

- No more lorem ipsum at this point, please put in some copy

- Only three main chapters here, brand profile, logo system, and applications. You may include subcategories under the main chapters.

- Either one line spacing or indentation to each paragraph. Look into your orphans and make sure to tidy them up.

- Remove colons. You have already distinguished the subheadings to the body copy by using the bold family of the typeface.

- After this page there are other frameworks of the logo to be covered, such as logo space rationalisation, clear space, minimum size, etc. Please refer back to task 2 and follow that sequence. Alternatively, check your MIB brief.

- 03-06 landing pages, are not needed, they are sub-sections of the same chapter of the Logo System

- This whole sub-sections Typography does not make sense, both your primary and secondary typefaces are the same. On this page, it is different.

- Please layout one application per page. Don't cramp too much application together.

- Missing environmental graphics

- This is not a slide, the back cover should contain some company information and a button (brand logo) that will bring the audience back to the cover.

- There is no navigation throughout, you need a navigation system so that audiences can navigate to other chapters while experiencing the brand guideline. Also, are your contents clickable at this point? Do make sure they are as your brief requires an ebook. The final submission is a pdf interactive file that can be navigable. No print version is needed.

REFLECTION

Experiences

I was pleased that this effort involved both publishing design and brand corporate identity. Our burden was greatly decreased. I'm also glad that all of the information needed for this project has already been finished and delivered, leaving us with the simple chore of selecting a layout and building the navigation bar. It was approaching the end of the semester, so doing this work was normally not too difficult. The requirement to create a unique navigation system was another difficult feature, which, despite my best efforts, I was unable to fulfil. However, I'm happy with my own work and satisfied with how my brand standards came out.

Observation

Observation was a key tactic in ensuring that I created a brand guideline that I was satisfied with. My brand standards, in my opinion, would have been complete gibberish without inspiration. I sincerely feel that by utilising observation to improve my design and incorporating components that other designers have successfully included into their designs into my own design, I have produced a nice-looking brand guideline.

Findings

Although creating a brand guideline may appear simple, in my experience, it is not. To produce a trustworthy layout with the right flow, many tries and mistakes must be made. I also learned that creating a brand guideline requires a detailed grasp of the brand.

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Mariam Ayman (347638)